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We reverse-engineer real-world deals to show you what actually moves outcomes. We break down what each side wanted, the moves they made, and what worked – so you can use it in your own conversations. No buzzwords. Just practical strategy.
Station 4 Negotiation November 3rd, 2026 What do you say when they make it personal? ↓ Negotiation in 2 Two minutes.One real situation.One thing you can actually use the next time you need to persuade someone. What do you do when the person across the table stops arguing about the deal and starts attacking you personally? For most negotiators, that moment is harder than any fight over money. Somebody says something they can’t take back, and suddenly the issue on the table is your character....
Station 4 Negotiation October 27th, 2026 Is your leverage the reason you didn’t make the shortlist? ↓ Negotiation in 2 Two minutes.One real situation.One thing you can actually use the next time you need to persuade someone. Most people don’t lose negotiations by being too aggressive. They lose them by starting too early. Before you have an offer, you aren’t in a negotiation. You’re in an audition. And the instincts that win a negotiation can lose you the audition. Conventional wisdom says to...
Station 4 Negotiation October 20th, 2026 Would you bring an iced coffee to a negotiation? ↓ Negotiation in 2 Two minutes.One real situation.One thing you can actually use the next time you need to persuade someone. Recently, the internet started fighting about an iced coffee. Julia Munslow, a reporter at The Wall Street Journal, wrote about it last month: a Miami recruiter for a Fortune 500 company posted a TikTok about Gen Z candidates showing up to job interviews holding iced coffees, and...