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We reverse-engineer real-world deals to show you what actually moves outcomes. We break down what each side wanted, the moves they made, and what worked – so you can use it in your own conversations. No buzzwords. Just practical strategy.
Station 4 Negotiation September 22nd, 2026 Could you say no to Elvis? ↓ Negotiation in 2 Two minutes.One real situation.One thing you can actually use the next time you need to persuade someone. In a negotiation, the order in which things arrive is a tactic too. The biggest term rarely comes first. We tend to judge a deal by what's in it: the price, the rights, the conditions. We don't pay enough attention to when each piece reached us. A skilled counterpart builds the sequence carefully. The...
Station 4 Negotiation September 15th, 2026 Does your pitch convince anyone but you? ↓ Negotiation in 2 Two minutes.One real situation.One thing you can actually use the next time you need to persuade someone. Most people get ready for a negotiation by studying their own case. The best negotiators study the person who has to say yes. Those are not the same thing. Your case is what you find persuasive. The deal gets made, or doesn't, based on what they find persuasive. Sun Tzu, the Chinese...
Station 4 Negotiation September 8th, 2026 Can you reopen one term without reopening all of them? ↓ Negotiation in 2 Two minutes.One real situation.One thing you can actually use the next time you need to persuade someone. Everyone who negotiates for a living has met the nibbler. The one who keeps reopening terms you thought were closed. We call it bad faith, and we are usually wrong about who started it. Retrading gets treated as a character flaw. Sometimes it is. More often it is a response...